I own Microsoft and Google because I love both companies. Even if they underperformed, I'd still want to own some shares as an avid supporter of their services.
Other stock I plan to own at some point because I love the company and/or product include Nintendo, Dominoes, McDonald's, Sea (love shopee), and Skechers. So, what's on you list of “performance aside, I just really love this company” owned or planned-to-own stocks?
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