Aside from the sportier side of the olympics, I see this event as one of the largest advertising opportunities for any brand. Be it the sponsoring of activewear for the athletes or branding on banners that can be seen publicly, I think that the olympics could serve as a great marketing opportunity for companies. Thing is, I am not quite sure if the olympics will observably impact stock prices in certain industries. I’ve been looking at investing $500 into either Nike (NKE) or On Holdings Ag (ONON). These companies are similar in terms of their fields as they both focus mainly on sports/athletic wear. However, I have heard that Nike is struggling with sales and innovation but still have a decent market share in their field. On is gaining traction as a brand as they are building up their reputation as premium shoe manufacturers. However, in the highly competitive sport/shoe market, I think On could have a little issue in their presence as a brand.
I would appreciate any thoughts and or guidance as I have just started my investing journey a few months ago (as a teen). I would like to gain some insight into the minds of experienced investors as well as their thought processes.
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