I know Nike got a new CEO and people think he will turn things around. But why would anyone buy Nike when you can buy Google?
Nike's operating margin is 11.8% v googles 29.8%
Nike's forward p/e 29 v Google 18.5
Nike free cash flow $7 billion v googles $60 billion
Nike can never dream of having margins close to Google's and arguably sneakers are harder to sell than ads in a recession. It's harder for Nike to cut costs. Etc.
Is there a an argument why Nike is a better buy than Google at current prices?
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