Why does investment media focus so much on REITs?

I’d like to hear from the community here on this topic – why does it seem (to me, at least) that investment media generate so much content about REITs? I feel they’re right up there with big tech, commodities, and whatever the hot flavor of the quarter is in terms of content.

Is it just that they’re targeting older investors who think they are “safer” investments due to being dividend producers and/or being “real estate”? Is it some bias and/or partnerships with the REIT companies? Something else?