Why do car companies stocks have mediocre performance


I’m a big believer in rivian and have confidence it will rise long term, but this made me look at car company historical stocks…

It seems cars are as ubiquitous as many tech we see today but why do they perform with such mediocrity compared to tech companies? I understand the competition is fierce there but even very reputable companies such as Honda appear to just not have strong growth over the past 5-10 years?

Edit: is the attraction in car company stocks the dividend yield?


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