I don't mean you are happy because you want to buy them at a cheap price. I mean you genuinely dislike the company and are happy to see them plummeting.
For me, it's Peloton. They have polluted our airwaves for long enough. They are cult-ish. I'm a relatively well-off guy, but even I found the extreme wealth displayed in their ads off-putting and would never consider buying their product because of it. Their instructors yelling “Great job, Peloton!” rang about as personalized as “Hey Pandora listener!” And this isn't even getting into the absurdity of spending that much money on a bike that just sits in a room. I'm a cyclist, and the product itself is offensive to me.
When a company paints itself as better than you for long enough, it's hard to not cheer a little as it drowns.
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