What is a good strategy to follow when selling a stock while you are down?


I used to work at company C, and they gave me a lot of stock. And some I bought in the form of Employee Share Purchase Program.
Anyways, while I was there, stock was doing great – I kept holding it like the dumbass that I am. Lo and be hold, stock now is 1/3 of where it used to be.
I do not have trust in this company, nor do I think they will do well in the future.
What do I do with this stock? Should I just sell it all at once so I can sleep better at night and put in on some index funds ? Or should I just hold it until better days come?
Our 3rd quarter used to always be the best – so maybe I wait until then?
What is some good strategy to follow when you are trying to sell some stock that you do not believe in anymore?
Lesson learned.


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