What happens when a company does incredibly well but the stock price refuses to move?

Newbie here with some questions: Even if a company is making money hand over fist, there’s no reason why it’s share would go up if ppl just refused to buy its stock right? I suppose if this were to happen, a company can then just decide to use its profits to buyback its shares from the market.. thereby potentially bringing the shares back to a fair price? Would the company still do this if they wanted to keep more capital towards growth/operations? The thought just came to me after looking at BABA