What do you think of DTC – Solo Brands?

I've been saying that lately screaming buys are opening up in the small caps. Today I submit an example and challenge you to prove me delusional.

These peeps sell Direct To Consumer. Hence their unfortunate ticker that makes them hard to google. Their main product seems to be a line of well reviewed stoves. I checked their financials and they look fine. Like more than fine. Zacks gives them a strong buy, insider trades are all on the buy side and institutions own most of the shares.

DTC will absolutely get hurt in a recession. But the above considerations makes them to me a screaming buy. What do you think?