> Unity announced today that it has entered into an agreement to merge with ironSource, harnessing the company's tools, platform, technology, and talent to form an end-to-end platform that enables creators to more easily create, publish, run, monetize, and grow live games and RT3D content seamlessly.
> We continue to believe that the world is a better place with more creators in it. Over the past year, we’ve been making sure we have the right tools and focus that are delivering the most value to our user community, particularly as the industry evolves. Today, games don’t launch – they live. Players want connection – they want to play with each other, and be social. And we see that these trends are extending beyond gaming.
> As a result, we have focused on fine-tuning our platform of tools, solutions, and services that deliver and accelerate value to creators – regardless of what engine they choose to build on. From the general availability of Unity Gaming Services to our recent acquisitions of Parsec, SyncSketch, Wētā Digital, and Ziva Dynamics, to the work we continue to deliver in the core Unity tools and in Operate, we are focused on delivering outsized value for creators.
> Our vision is to provide creators with a powerful, flexible engine that they can realize their visions through – quickly and beautifully – while introducing the tools that help them learn and better understand their audiences, helping them to more quickly iterate and improve to build a robust and scalable business from. As we move closer to this vision today, we couldn’t be more excited about bringing ironSource into the Unity family.
> If you don’t know ironSource, they bring a proven record of helping creators focus on what creators do best – bringing great apps and user experiences to life – while enabling business expansion in the app economy. ironSource’s suite of tools and solutions provides the majority of the world’s top games and many of the leading non-gaming apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses. The combination of both companies will accelerate Unity’s growth as a software company powering the creator economy end-to-end. For our community, it will drive tighter integration between Operate and Create solutions and deliver the best potential combination of value to creators, publishers, and advertisers – in games and beyond.
Source: https://blog.unity.com/news/welcome-ironsource
Stock is currently down over 16% premarket.
Leave a Reply