Those of you bullish on Amazon, why?

I want to preface this by saying I like Amazon as a company but I am asking people who are buying or want to buy at the current price:

what is attracting you to buy at the current price?

Let me elaborate,

I have not done a deep dive or done any serious analysis but looking at the current P/E ratio the stock seems really expensive.

P/E ratio: 55.06

Forward P/E: 43.26

They also have a high debt to equity ratio

Debt to equity: 84.54

So knowing this, if you would be kind enough to share your opinion or what you see in Amazon on a fundamental level that makes you want to buy, I would love to hear. Thanks