Stock analysis for a scholarship

I am applying for a scholarship that is requiring that we do an in-depth stock analysis on the company provided. The three criteria they are asking for are:

1) Make a buy or sell recommendation.
2) will the company outperform or underperform the return on cash? By how much?
3) will the company outperform or underperform the market return? By how much?

I am seeking advice on what people think is important to include in a stock analysis as well as what #2 is asking specifically. Is that return on cash that the company has, or is cash referring to the investment in the company?

Also any template or format recommendations are appreciated.