https://www.barrons.com/articles/coca-cola-stock-stock-market-51655134053?mod=hp_LEAD_1_B_2
It's Coke, but the point is that the overall direction of the market determines much of an individual stock's movement. Before trying to stock pick, you need to believe in the overall direction (or just be willing to ride out the downs). It is nearly impossible to pick winners against a bear market.
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