What Happened: Nike reported third-quarter earnings this week and in its conference call, CEO John Donahoe highlighted the success the company has had with NIKELAND in the Roblox game.
'Since its launch, a total of 6.7 million players from 224 countries have visited NIKELAND on Roblox and we plan to continue driving energy there with virtual products like LeBron 19 styles special to Roblox, Donahoe said.
LeBron James visited NIKELAND during NBA All-Star Week where he coached and engaged with Roblox users. Virtual Nike products could be unlocked during several All-Star Week events.
Nike also announced the launch of NIKE Virtual Studios in the third quarter, which follows the company's acquisition of digital sneaker brand RTFKT.
'With NIKE Virtual Studios, our vision is to take our best-in-class experiences with digital and build Web3 products and experiences to scale this community,' Donohoe said.
Leave a Reply