Microsoft $MSFT and Alphabet $GOOGL Earnings Are Critical for This Stock Market Rally. Here’s Why:


Microsoft and Alphabet are set to release their earnings reports, which could have a significant impact on the stock market rally. Artificial intelligence has driven gains in 2023, so investors will watch how Microsoft and Alphabet discuss AI.

Artificial intelligence (AI) has played a key role in the market's gains in 2023 and will be a focus for both companies. Microsoft's expectations are high, especially after announcing pricing for its AI-powered Office apps. Microsoft just raised prices for AI-powered Office products.

Alphabet's earnings will also focus on AI, but the company's commentary on the digital advertising market will also be closely watched. Advertising is key for Google's business.

The combined weight of the earnings reports from Microsoft, Alphabet, Meta Platforms, Amazon, and Apple may make or break the rally.


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