“We are taking modest selective price increases over the course of the year… It's a very small portion of our styles that are impacted… this will help offset some of the pressure we're seeing on average unit cost,” Chief Executive Officer Calvin McDonald said in an earnings call.
Morningstar Research analyst David Swartz said as Lululemon has premium pricing all the time, “having high cost, high price products is nothing new for Lululemon… they can push through that price increase without any problem.”
“Raising prices helps the company especially as they are still being impacted by lingering supply chain issues. And given the fact that they don't need to be as promotional, they probably have some room to raise prices,” said Matthew Jacob, senior analyst at M Science.
https://www.reuters.com/business/lululemon-forecasts-strong-full-year-revenue-2022-03-29/
What do you guys and gals think?
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