Insiders of Nike have been selling their shares. The recent one is Matthew Friend, Executive Vice President and Chief Financial Officer of the company. As per the most recent SEC filing. He has sold a total of 14,760 shares and has not purchased any this year. He sold at $72.88. There have been 9 insider selling recorded so far this year. News here.
Does it mean there is not going to be a turnaround in the near future? Earnings miss and loss of market share have been accelerating for a while now. What does the future hold for Nike? Shall we buy the dip?
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