Is it too late to invest in Meta? How do people gage when it’s too late?

I'm looking into a few different companies to invest in. I noticed the continuous rise in META and I'm wondering if it's too late to make a Stock investment. If it is too late, how can i determine if it's too late myself, for other stocks? I'd presume company position matters, Meta is pooping out tons of new products and announcements which I presume is what's contributing to this continues rise, but from using Graph knowledge alone, is it possible to roughly estimate the max a Stock will hit? I'm not planning on doing day-trading, just setting up accounts for the future. Thanks for any help.

Also relatively new to Trading so if anyone fancies berating me, feel free I'd love the extra knowledge.