For example my cousin is a big Apple person (Iphone, Apple Watch, Apple TV etc) and is a shopaholic at Ulta. So she purchases stocks of these companies. She says she doesn't care about the stock performance that much – as these companies provide her with value and satisfaction in her life.
In a way, like trying to recover the cost for the several Iphones she has bought since the start.
But when I asked her about Reddit… something she uses, she is iffy about purchasing the stock. Her reasoning is, its offerings is not tangible.. so she is not sure how the company really makes money. Even with ads propping up, she isn't sold … for now.
I personally have bought some RDDT stocks because I use it often and feel like I owe it back if that makes sense.
Ok question for those that have the mindset more like my cousin or in general don't see a pathway to solid profitability.
Scenerio: If RDDT couldn't continue to operate due to lack of ads profit and mediocre stock performance. Would you buy some of its stocks… help raise capital and keep it above water?
I don't believe it will happen, but man it be a bummer if it ever went under.
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