How does this happen? Duolingo vs Strava


Ok, so I know there's so many factors that go into this (not to mention the fact that Strava is a private company so the data here may not be totally accurate), but I'd love an explanation of how this works?

Duolingo has 500m total registrations, 34.1m DAUs and 8m paid subscribers for $143m in subscription revenue. That's $18 annual revenue per subscriber.

Strava has ~100m registered and $265m in annual revenue. If you worked on a 3% conversion rate of paid from the total registered (which is pretty high – Duo is 1.6%), that's $88.33 annual revenue per subscriber.

I know they're very different businesses but I'm super surprised that Strava would make 5 times the amount per user as Duolingo. Any thoughts as to why they'd be so different? They are both consumer services in the end


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