How do you find companies to invest in?

I'm curious how you go about finding the companies you will end up buying (or not buying) stocks from? I'm new to buying individual stocks and I'm finding it hard to actually find anything to invest in because I don't know where to look (except the obvious big name companies).

EDIT: Thanks everyone for your suggestions! Didn't wanna reply to everyone individually. I'll look into everyone's suggestions and find the best for me (or use multiples). Thanks again!