How do you deal with cognitive dissonance? (Oatly)


When I read Oatly financial reports they seem rather garbage, however every freaking cafe I go to in London has them and the product tastes great. I am seriously confused, it seems like a clear market leader with no competition yet it's going down and down and down.

Disclosure: 5% of my portfolio is Oatly and i am not sure what to do with it.


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