How do we feel about international e commerce these days?

For awhile stocks like Meli and baba were all the rage, but things have cooled off. And I wonder if war would just make it a lot worse. Hard to pick the winners so I thought about buying the EMQQ etf.

I know Russian e commerce stocks are in huge trouble. Ozon may even be delisted.

I didn’t have any money as I watched Amazon blossom. Now that I have a steady income, I’d like to try and invest in the Amazon of an emerging market. But maybe it’s a foolish errand and I should just stick to a global index fund and gbtc.