The only way I have done so focused only on short term for example:
Buying near expiration puts at a bit higher than current price.
Anything longer dated expiration becomes too high in premium, where the risk is not comfortable for betting against. Something like 50% of current share price as premium.
I have looked into shorting with margins but that also looks at short term.
I know this company will fail and is blowing smokes but not sure how to financially make a move.
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