Google’s Dominant Search Business Is Under Attack From TikTok to AI – WSJ
Update: below is the summary of WSJ report , and it’s not my opinions.
Short Summary:
Google’s share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade
Biggest competitors: Challenge faced from Amazon (shoppers bypass google and directly search the items on E-commerce website), Bing (market share has grown steadily since Feb 2023 according to Search Engine Market Share Worldwide | Statcounter Global Stats), Perplexity AI (Nvidia software engineers switched away from google when comes search related to work. ), GPTSearch (yet to be release), Tiktok (younger generations)
Perplexity AI: startup will allow brands to sponsor follow-up questions that trigger a back-and-forth with the use. “What we’re opening up is the ability for a brand to spark or inspire somebody to ask a question about them,” Shevelenko said.
Bing: Microsoft has introduced sponsored links and comparison-shopping ads in a chatbot attached to its Bing search engine. Almost 60% of U.S. consumers used a chatbot to help research or decide on a purchase in the past 30 days,
TikTok said “search behaviors have evolved” and added that the platform had global daily search volume of over three billion, with 23% of users searching for something within 30 seconds of opening the app.
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