Fill in the blank: I would almost definitely invest in ______ if they became publicly traded

To word the topic in another way, which companies that are currently private would you almost definitely invest in if they went public?

(Note that I say “almost,” because if it turns out that they’re actually bleeding money, I’m sure most of us would stay away.)

For me, two that instantly come to mind are Trader Joe’s and In-N-Out Burger. The brand loyalty surrounding these can’t be underestimated.