Elon will be negative for Twitter, but may still increase its stock price anyways

Here's what I wrote on the day of Elon's stake being revealed:

Twitter is about to become a meme stock. That's the only way I see this being positive for the stock price.

I highly doubt that Elon becoming a large shareholder will have an effect on Twitter's revenue or growth. In fact, it might slow them down because employees and executives will be so distracted.

I actually like Twitter's current direction, which is “follow me because I seem like an authority, then buy my product/services and I give Twitter a cut”.

Now Elon is going to turn it into his own little playground and try to force Twitter to make changes that are personal to him, a billionaire.

https://www.reddit.com/r/stocks/comments/twlxok/comment/i3h2ux1/

Twitter will host an internal AMA with Elon and employees to clear the air. Basically, the employees want to get rid of hate, harassment, and misinformation on the platform. Elon wants to do the opposite because he wants “absolute free speech”.

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A digital ad agency leader said Musk's role may scare off brands from doing business on Twitter, and Reddit's former CEO expressed concern about the move.

“We know that he has caused harm to workers, the trans community, women, and others with less power in the world,” one employee said, according to messages seen by the Post. “How are we going to reconcile this decision with our values? Does innovation trump humanity?”

“Quick question: If an employee tweeted some of the things Elon tweets, they’d likely be the subject” of an HR investigation, another employee wrote on Slack. “Are board members held to the same standard?”

https://www.protocol.com/bulletins/twitter-employees-elon-musk-ama

If you think Elon cares about Twitter's revenue, margins, growth, employee morale, you're crazy. He's treating Twitter like his little pet toy. He cares about Tesla and SpaceX, not Twitter.

Despite all of this, Elon might still increase Twitter's stock price anyways because he could turn Twitter into a meme stock and his presence gives a huge amount of free publicity to Twitter.