Diageo (DGE.L)

Hello All,

Shares are currently down 15% this morning following this announcement

https://www.diageo.com/en/news-and-media/press-releases/2023/diageo-issues-trading-update-due-to-a-weaker-performance-outlook-in-latin-america-and-caribbean-and-updated-medium-term-guidance-ahead-of-2023-capital-markets-event

Am I naïve or does this seem as if it doesn’t deserve such a big drop in SP?

Macroeconomic confidence is down, global inflationary pressures means that people don’t have as much disposable income to spend on spirits but that’s not a DGE-specific issue?

I’m thinking of lowering my cost average as I’m holding for at least 24 years…

Thoughts?? Feelings?

Thanks in advance.