Could Etsy make a comeback?


So ETSY is at $54.58 today (June 14th 2024). It saw a huge peak in 2021 (stock was around $290). Took a hit the next spring because they raised transaction fees from 5% to 6.5%. Since then, there was a bump to $140 in early 2023, and 52 week high was $102.81.

There was a lot of backlash after they raised fees, but it appears that it has largely settled. The majority of sellers presumably stayed (graph).

They will gain the revenue lost from the transaction fee increase by… you know, the transaction fee increase. +1.5% is nothing to sneeze at.

I doubt that it will ever go back to $290, but I’m tempted. Granted, I’m bias because I use Etsy and motley fool likes it (link) and their suggestions have worked for me in the past. But they could also be enchanted harlequins tricking me with their fancy hats.

I’m thinking of investing some of my profit from EFTs. It’s def risky, what do y’all think?

Edit: links and clown comment


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