CoStar is looking to take on Zillow and is pumping tons of resources into their Homes.com platform to take marketshare from Zillow.
From Real Estate News:
Getting agents on board is only one key to success for Homes.com. Florance highlighted the importance of providing a valuable platform for users in order to increase adoption and ultimately, the site's standings in the portal wars.
“I don't know if you saw the skit on Saturday Night Live where some people are searching Zillow, scantily clad in their beds and then the whole fantasy comes to a screeching halt when they hit the button 'Contact Agent,'” he said to Miller.
“This whole 'Contact Agent' button sends you into a call center, gets you into the robo-calling list, connects you with an agent who has no idea what that property is about. They hate it,” he said about feedback from focus groups on the current leading portals. “They hate the Zestimate, they hate the fallacy of the single value model, all that kind of stuff.”
Florance had previously spoken of his own experience using competing sites as a consumer, calling it “remarkably awful.” He said that in the same way that Apartments.com had the ability to fill a void among consumer rental sites, there remains the same opportunity but for residential for-sale real estate.
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