Citi analyst Jim Suva maintained a buy rating on Apple (AAPL.O) with a $200 price target.


The reasons he gave were:

Suva said Apple's spring launch will focus on the iPhone SE 5G, the iPad Air with the M1 chip, the high-performance Mac Studio desktop and Studio Display, and sports content from Apple TV. Suva told investors that the widely-anticipated cheap, compact iPhone SE already features the company's latest A15 chip and supports 5G. The phone's starting price of $429 is slightly higher than expected, while the 2020 iPhone SE will start at $399. Suva believes that the new affordable iPhone SE series “should boost consumer interest in iPhones” and reduce investor concerns about a sharp drop in iPhone sales.


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