Apple is reportedly slowing down the hiring of Geniuses for some Apple Store locations, in what could be considered a cost-saving move.
The Genius is a well-known role in Apple's retail efforts, providing tech support at the store itself. Despite being a big feature of the Apple Store, it seems Apple isn't hiring Geniuses as quickly as it did previously.
Some stores were informed by Apple corporate that Genius positions left vacant after employees leave weren't being filled, an unnamed person familiar with the matter told Bloomberg. In some cases, Apple also withdrew a number of verbal job offers for the position.
So far, some stores have lost five or more tech support roles that aren't actively being filled back up. However, Apple hasn't yet publicly confirmed a hiring freeze nor any layoffs.
Employees told the report they thought it was an attempt to reduce the headcount at stores that were no longer seeing as many customers now as they did pre-pandemic.
(apple isnt the only company reducing employees)
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