Analysts to the media vs. Analysts to their friends

Analysts to the media: This company is worth $225 per share, HUUUUGE upside, buy it now.

Analysts to their friends: They're about to publish my analysis. Wait for it, wait for it… hold, hold… It's published, sell now sell, sell sell sell!!! Dump it all right now, get the fuck out, this company is going under!!!