Amazon prime day starts today, some analysis and observations:
Amazon Prime Day 2022 – Can it Affect the Stock?
Here's the short breakdown:
Since 2015, Amazon stock has increased by an average of 0.3% during Prime Day celebrations. According to Dow Jones Market Data, it moved an average of 1.4 percent in either direction over those times.
A two-day discount for Prime members called Prime Day will take place this year on July 12 and 13. Consumer electronics as well as furniture and kitchen appliances are frequently featured in top promotions.
The event will take place “in an environment that is less auspicious than previous years,” according to Monness Crespi Hardt analyst Brian White, who on Thursday dropped his price target from $185 to $172 while maintaining a Buy rating.
Analysts will have to make some educated guesses about how the event will unfold. Typically, Amazon does not provide comprehensive, comparable data points for analysis. In the past, the corporation has given general statements without any concrete information.
In contrast to what it claimed about Prime Day 2020, it dubbed Prime Day 2021 the “largest two-day period ever” for third-party vendors.
Going back to 2015, the average post-earnings move for all quarters was a rise of 0.5 percent, or 5.6 percent in absolute terms. Amazon has averaged a gain of 0.9 percent and an absolute advance of 5.4 percent when Prime Day quarters are excluded.
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