Amazon announces 20:1 stock split, $10 billion buyback. What impact do you think this has?

Amazon announces 20:1 stock split, $10 billion buyback. What impact do you think this has?

Amazon said Wednesday that its board has approved a 20-for-1 stock split. Meanwhile, its board has authorized Amazon to repurchase up to $10 billion worth of stock.

This is Amazon's fourth stock split since its IPO in 1997 and its first since 1999, when the company was a fraction of its current size. It was also split on a two-to-one basis on June 2, 1998; a three-to-one basis on January 5, 1999; and a two-to-one basis on September 2, 1999.