In Q1: “Roku added 1.1 million incremental Active Accounts in Q1 2022 to reach 61.3 million; Streaming Hours increased by 1.4 billion hours over last quarter to 20.9 billion; Average Revenue Per User grew to $42.91, up 34% y/y.”
Considering this was YOY with Q1 that was still in the pandemic, this average revenue per user growth was incredible. And remember that this revenue doesn’t derive from Roku users paying a Roku subscription fee because there is none. This is revenue derived from advertising on the platform as well as commissions made from streaming services who have new subscribers that sign up for Netflix or Hulu or Disney+ on the Roku platform.
Although Roku does have content and the Roku channel, they are not a streaming service per se. They are instead the platform you watch the other streaming services on so you can see it on your TV instead of a computer screen. In fact starting in October of last year Nielsen teamed up with a Roku to use their platform to get Nielsen rating numbers for streaming services. 71% of all TVs sold in the US last year had Roku built-in.
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