Deliverys will begin this month. This is the first legacy automaker to deliver a mass market electric pickup. The F series pickups are the best selling vehicles in the north America. Ford sells 900,000 ICE F series pickup trucks annually. Starting price on the new F-150 lighting is just under $40k. Ford recently announced they expect to increase production of the F-150 Lightning to 150,000 units in the next year or so, up from an initial target of 40,000 vehicles. Currently Ford has a PE of 3.42. I am long on F. Holding 2400 shares and I have 40 9/16 $16.00 Calls. Ford mite not have the zest that master Musk's possesses with his infinite attention grabbing stunts and wild space cowboy antic's but Ford has been in the game for a long time. Don't get me wrong the company has their issues for sure. But I really feel like the leadership is heading in the right direction. Thanks for reading.
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