Today, Amazon announced Buy with Prime—a new benefit for Prime members that will extend the convenience of Prime shopping to online stores beyond Amazon.com. Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon (FBA) and will roll out through 2022 as merchants are invited to participate, including those not selling on Amazon or using FBA.
Watch out Shopify, your largest competitor just got bigger.
Amazon for years has made zilch of their retail business but instead used it as a tool to lower prices and attract consumers. Now that they have the eyeballs and the infrastructure they are leveraging the services as a way to make large profits.
Want to get more views on the site – Ads
Have a great product but don’t have shipping infrastructure- fulfillment by Amazon
Don’t want to compete with products on Amazon but want the fulfillment by Amazon? – boom this baby was just born.
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