Celcius has sold off quite a bit after their deal with Pepsi to take over distribution for them. Main issue was that pepsi took too much inventory from them and that invetory caused an oversupply for pepsi to burn through before getting more product from Celcius. This is my limited understanding of the issue. This company also looks great financially and their product is footprint is growing in stores. The have low debt, high equity to liability ratio, retained earning also increasing last two years. I walked into wegmans today and it was piled up on the floor right in front of all the registers. Anyway, the only thing that gives me pause is their preferred stock issuance and how it relates to their cash see link below. Do you think their cash looks nice becasue of the stock issuance? I'm told that preferred stock is bad because it's a sneaky way to finance with debt instead of through the business. What are your thoughts on CELH?
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