Why Hellofresh could be very interesting.


I think Hellofresh HFG is a multibagger from here.

Stock could be up 2-3x over the next year in my opinion.

stock is up 25% since results on wednesday.

most shorted stock in Europe (Citadel, MLP, Steve cohen) all need to close. 15% Short interest. Bog short swueeze ongoing.

Management have got the message they need to cut costs and focus on CF. Feels like when zuckerberg righted the ship at Meta.

stock is 1bn market cap, profitable (400m ebitda) and also cashflow positive. crazy cheap. 2.5x ev/Ebitda.

The Traditional meal kits business is a melting ice cube.

But Ready to Eat is growing +50%

Management have skin in the game (CEO owns 5%)

Analysts have given up on the stock.

stock is down 95% from all time highs €20bn EV. But deserves to go up a few bags.

consumer slowdown is a risk, but we could see customers down trading from restaurants to HFG


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