Consumers will soon have access to yet another streaming bundle. Comcast (CMCSA) CEO Brian Roberts said early Tuesday that later this month, the company will launch a new offering that combines its Peacock platform, Netflix (NFLX), and Apple TV+ (AAPL).
The new bundle, referred to as StreamSaver, will be available to customers of Comcast’s broadband internet service, the executive revealed at a MoffettNathanson conference.
“Those three products will come at a vastly reduced price to anything in the market today and be available to all our customers,” Roberts said. Exact pricing details will be announced at a later date.
“We've been bundling video successfully and creatively for 60 years,” he added. “This is the latest iteration of that, and I think this will be a pretty compelling package.”
The developments come as media companies face pressure from investors to scale their streaming services and achieve profitability. At the same time, the companies are dealing with more competition from tech giants like Amazon (AMZN) and YouTube (GOOGL, GOOG), which are gobbling up streaming deals.
On average, US consumers subscribe to four streaming services and spend about $61 per month on them, according to the latest Digital Media Trends report from Deloitte. That means fewer opportunities for streamers to retain loyal subscribers over time.
The concept of bundling isn't new. Companies in the space have been doing it with their own services for years. Apple, for instance, offers Apple One, which combines Apple TV+ with other services like Apple Music and Apple Arcade. The bundle launched globally in late 2020.
Disney, which has also been offering a bundle with Disney+, Hulu, and ESPN+, officially began its domestic rollout of a one-app experience late last year that incorporates Hulu content via Disney+ — a similar play to Paramount's Showtime combination as well as the integration of HBO Max and Discovery+, which both merged their respective services last year.
The move toward partnerships among competing media companies, though, has gained traction recently.
Just last week, Warner Bros. Discovery (WBD) and Disney (DIS) announced a new streaming bundle that will bring together Disney+, Hulu, and Max streaming services, with a launch date set for this summer in the US.
Earlier this year, Warner Bros. announced a sports streaming partnership with Disney's ESPN and Fox (FOXA), set to debut later this fall. And in December, WBD partnered with Netflix on a $10 ad-supported bundle offered through Verizon (VZ).
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