What’s behind the divergence in tobacco stock valuations?


As I understand it, Altria and Imperial Brands have volume declines while Phillip Morris and British American have diversified into non-combustibles(vape, CBD etc) with growing organic volume. (Altria's transition isn't as fast.)

All have pricing power, very high FCF conversion and FCF to CFF(basically dividend+buyback+debt reduction).

So why do PM and BTI trade on such opposite ends relative to MO and IMB? Debt maturity? Dollar exposure? Regulations?

Ticker EV/FCF Div Yld Div+Bbk Yld
MO 10.8 8.9% 10.2%
IMB 11.0 8.0% 11.6%
PM 22.11 5.3% 5.2%
BTI 7.1 10.0% 10.0%

(data from Stock Analysis as of 2024 May 03)


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