Engagement on Threads app dropped over 50% from 20 minutes to 8 minutes, analysts found

https://gizmodo.com/engagement-instagram-threads-falls-meta-blocks-vpn-eu-1850640519

NBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.