Issa Rae’s Insecure has landed on Netflix. The HBO comedy drama launched on the streamer service earlier today, after Deadline revealed the surprising move last month. Netflix has also confirmed that Band of Brothers, The Pacific, Six Feet Under and Ballers will launch on its service as part of the deal. The agreement is co-exclusive with Warner Bros. Discovery’s Max. True Blood, which has been streaming on rival service Hulu, will also be added to Netflix outside of the U.S. We revealed in June that Insecure was to lead a package of titles from HBO airing on Netflix, the first time that Netflix will air HBO content in the U.S. At the time, we reported that some HBO veterans pushed back against the plan but corporate financial consideration won out.
Warner Bros. Discovery CEO David Zaslav signaled early in his tenure that he is open to forgo exclusivity and license content to boost the bottom line. Earlier this year, Warner Bros. Discovery moved to distribute titles such as Westworld to free streaming platforms such as Roku and Tubi. Insecure itself got a run on Warner Bros. Discovery-owned cable network OWN this year, a rare recent move for an HBO series to get a run on basic cable. All five seasons of Insecure have been added today. It aired its series finale in December 2021.
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