iRobot up 20% on CMA approving the acquisition of the company by Amazon.
Interesting approval considering the CMA has blocked the Microsoft acquisition of ATVI. Amazon could easily be viewed as the top owner of in-home user data.
This gives Amazon another look inside the homes of millions of customers. Amazon's view into users homes broadens even wider than what is offered currently with Alexa, Whole Foods, Prime membership, Echo, Kindle, Prime Video, etc.
Interesting article on the perceived monopoly written 11 months ago.
https://www.theatlantic.com/ideas/archive/2022/08/amazon-roomba-irobot-acquisition-monopoly/671145/
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