This industry has caught my attention especially with the massive growth seen by Elf Beauty Inc. I have also recently looked into stocks such as: COTY, EL, ULTA, UL and more.
Tiktok has completely changed the advertising game when it comes to new self-care and Beauty products but I have had a hard time understanding the industry in large part because I am a guy not familiar with these products. When I asked my teenage sister about Elf, she went on about how its a very popular brand and girls her age have products from them.
Some of the top sales in this market originate from Tiktok interactions and viewership.
Anyone have any guidance on which one of these stocks has potential value?!
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