What is going on with under armor? The stock has been trending down for a while even with positive earnings.

I’m wondering if i should continue to average down or cut my losses and sell the small position I have in it. I’m leaning towards average down coke market open on Tuesday since that will bring me to around $10 a share average. I am holding this for the long term so I’m not looking for a quick exit. But am I missing something here? Is the company done for?