Tesla plummets 50 spots in a survey of the US’s most reputable brands. It’s now No. 62 — 30 places below Ford.

The automaker's dip comes as competitor Ford Motor jumped nine spots to land at No. 32. Meanwhile, more broadly, respondents to the survey chose Patagonia and Costco as the US's No. 1 and No. 2 most reputable brands. They looked more negatively upon another one of Musk's companies, giving Twitter a ranking of No. 97 — just three spots above the survey's laggard, The Trump Organization.