TAP – Molson Coors Beverage Company

TAP is the symbol for Molson Coors, parent company of beverage brands like Coors, Miller, Blue Moon, etc., largest publically traded American owned brewer. Normally somewhat boring consumer defensive, this company has caught a tailwind with a major competitor's (Budweiser – parent InBev – ticker BUD) recent marketing campaign and the subsequent fallout. TAP reported earnings before the bell today and impressed.

Does Miller Lite get a lasting boost over Bud Light or is this a nothing burger. Discuss.