Anybody who thinks people don’t use FB haven’t visited India lately I guess. Let me tell you what I saw in my recent trip. Everyone, even people in villages now have access to smart phones thanks to Chinese companies. TikTok is banned in India so everyone is on Instagram or Fb. People in India exclusively use WhatsApp to communicate. They just video call each other all the time. Data is insanely cheap in India. Basically everyone gets unlimited 1-2 GB per day with whatever phone plan they get. WhatsApp business in India is expanding, you can book tickets and such using WhatsApp. Indian youth is using instagram reels like the rest of the world uses TikTok. Google pay and other digital payments are also on the rise, which means Fb/insta ads are gonna get converted to people buying things online. Middle class is on the rise here and people are addicted to Facebook.
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